RINK RATS

Pop Culture-Based Packaging Project

For this project, I was tasked with designing a series of beer can labels inspired by pop culture. I chose to base my design on hockey, a sport deeply embedded in Canadian culture. To emphasize this connection, I used iconic Canadian animals to represent different beer varieties, each reflecting the unique personalities and roles of “people of hockey.”


The color palette of red, dark blue, and light blue was chosen to evoke the atmosphere of a hockey rink, while maintaining a bold, dynamic aesthetic. I also designed a “scoreboard” feature on the can to display essential product information, creating a fun and thematic way to incorporate details like the alcohol content and ingredients. This project showcases my ability to merge cultural references with functional design in a cohesive and eye-catching package.